Marketing & Communications Specialist

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Job Title: Marketing & Communications Specialist

Reports to: Database Governance & Marketing Manager


The ClaimLinx Marketing/Media & Communications Specialist is responsible for coordinating digital, calling and social media marketing & communication projects both internally & externally to clients, business partners, members and ClaimLinx employees. This includes, but is not limited to website maintenance, copy writing, blogging, maintaining social media accounts, sending newsletters, compliance. It also includes organizing and/or maintaining ongoing sales and marketing campaigns, ordering and organizing promotional items, as well as sometimes determining budgetary implications and return on investment (ROI) and events. 

Summary of Responsibilities   

  • Must demonstrate an ability to have successful communications both internally and externally with employees, media outlets, associate organizations, partners, members, clients, etc. 
  • Coordinate print and digital advertising and marketing materials as required to effectively promote products and services 
  • Maintain and track advertising and activity marketing project schedule, distribution and expenses Assist partners and associations with design and implementation of print and digital marketing and media campaigns 
  • Author, create, and distribute electronic communications including newsletters to recipients via email marketing software 
  • Assist internal departments with coordinating communications projects for employees. 
  • Maintain positive relationships with vendors, and negotiate product pricing 
  • Work with vendor(s) on creation and implementation of promotional ideas 
  • Maintain and track inventory of internal marketing and promotional items. 
  • Assist in the planning and preparation of organization’s events as required  
  • Track and maintain invoices and records of all department expenses  
  • Monitor and report social media results, and update social media as needed 
  • Must demonstrate an ability to build the ClaimLinx business and brand by developing, communication and marketing and strengthening relationships with all internal and external clients, members, business partners and employees 
  • Ability to maintain existing relationships and develop new relationships through strategic networking 
  • Ability to establish and maintain the brand with promotional items and/or messages. 
  • Must demonstrate the ability to work with sales to develop and maintain initiatives that coincide with sales goals. 
  • Ability to develop messages and/or materials that improve sales processes, growth as required. 
  • Must have experience with technical programs in the Adobe Suite, which may include Photoshop and InDesign  
  • Must demonstrate an ability to perform administrative duties as required 
  • Attend weekly and monthly sales meetings and contribute to sales and service initiatives as required
  • Must demonstrate a willingness to commit time and effort to increase professional development. 
  • Develops a basic understanding of the industry and products offered by ClaimLinx 
  • Sets high standards and is dedicated to achieving business results, even when personal sacrifice is required 
  • Uses after-hours time to plan and lay the groundwork for completing tasks 

Education and Experience:  

  • Knowledge and skills at a level normally acquired through the completion of a Bachelor’s Degree in English, Journalism, Marketing, Communications or a complimentary field 
  • A minimum of two years in a business environment 
  • Understanding of compliance related to social media, photography and copywriting 
  • Knowledge of health care industry and environment a plus 

Skills, Specialized Knowledge and Abilities:   

  • Excellent phone etiquette and customer service skills 
  • Open minded and coachable  
  • Able to work in a fast paced environment  
  • Professional appearance and demeanor  
  • Ability to handle sensitive information and maintain a high level of confidentiality.  
  • Ability to use Microsoft Office products such as Outlook, Word, Excel, Project 
  • Experience using Adobe Suite products as related to design and marketing 
  • Experience with data manipulation for importing & exporting information 
  • Ability to problem solve  
  • Organization, attention to detail, flexibility and strong ability to multi-task  
  • Ability to work without direct supervision and demonstrate considerable initiative 
  • Reports directly to the owner of the company and is self-motivated 

Physical & Mental Demands:   

  • Ability to work independently 
  • Ability to travel 10% of the time 
  • Working in a stationary position for long periods of time 

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